20% price lowered on Blackberry Q5 to boost sales

Blackberry has decreased the price of Q5 smartphone by 20% to Rs 19,990 , to boost sales of devices powered by its BB10 operating system.
The device with a Qwerty keypad was earlier priced at Rs 24,990, which now is Rs 19,990.  BlackBerry has introduced a New Year Bonanza offer for its popular Blackberry Q5 smartphone under which customers can purchase the smartphone at Rs 19,990.

The New Year Bonanza aims at providing a powerful mobile device, with cutting edge BlackBerry 10 OS at an affordable prices. The offer is in line with BlackBerry’s commitment towards the Indian market and will help the brand to reach out to more potential customers.

Besides, it is also betting on apps, including taking its popular messaging service BBM to other operating systems, to rake in additional revenue in the coming months.  BlackBerry, in a filing, had disclosed that mounting inventory had cost the company about $1.6 billion in the third quarter and forced it to cancel the launch of two new devices.